Scotch whisky shows surprising strength in global gloom
Distillery numbers at record high, with exports on track to match or pass pre-pandemic levels
Alan Powell planned to retire in 2021. Instead, the 63-year-old who acts as consultant to investors in new distilleries says he has never been busier thanks to the booming market for Scotch whisky.
In a period that has included a pandemic that stopped travel and kept people at home, big changes to UK trade rules because of Brexit, supply chain problems and an inflation spike that is threatening to push major economies into recession, whisky has been surprisingly resilient.