A top Master Blender weighs in on Japan’s whisky upheaval

“Following the Japan Spirits & Liqueurs Makers Association announcement of new voluntary regulations, the sector is now going through a period of upheaval as companies and brands digest what this will mean for the future of the category.

Multi-award-winning master blender Jota Tanaka, in charge of whisky creation at the enormous Fuji Gotemba distillery, has had a front row seat on the action as the industry confronts a wider stock shortage crisis while trying to prepare for an uncertain post-pandemic future. Despite the challenges he’s had to navigate, Tanaka is optimistic about Japanese whisky’s next chapter, and also the quality of whisky that Japanese brands and distilleries will release.”

Read the full article on Forbes here.