Monthly newsletter for November 2021
The market continues to pick up with ongoing launches by large brands, including the roll-out of the Yamazaki 55yr distribution globally, and a new Bowmore Aston Martin collaboration. There are some calls that this marketing hype may be getting overheated and that there may be a bubble on the horizon.
Unfortunately, we have seen the market decouple in some parts, and we are seeing significant differences in price between different bottlings of the same liquid. For example the Black Bowmore DB5 1964 edition, released in a decanter made from an Aston Martin DB5 piston, which sold at auction for £81,000. However the same whisky, the 1964 Bowmore final edition that was first released in the mid-1990s, sold for £11,000 at auction in the UK in the same month – around £70,000 less.
At SVC we are extremely cognisant of these “mini-bubbles” in the market, and are positioning our portfolio with rationality top-of-mind; with the aim of continually maximising returns for our investors. If any of our investors are looking for some consultation on personal investments they are making, please do not hesitate to reach out to us – we would be happy to provide our perspective.
In our vault our Port Ellen 2016 37 year old and Macallan 40 year old 2017 both saw an increase of +22% this month, whilst the Port Ellen 2017 37 year old rose +21%, and expect to see even further spikes in prices as we get into the festive season buying cycle. This puts us in good stead as we enter the seasonal festive season with prices expected to pop again over this period.
Lastly, we would also like to congratulate our distribution partners at WhiskyBrother on their Top 20 Award from the South African National Small Business Chamber (NSBC). The NSBC was established in 2007 as a non-profit membership organisation and the driving force fuelling small business growth in Africa. Congrats team!
Marek, Marc, Neil, Gary