Global whisky market to reach $108bn by 2031
“Sales of whisky worldwide will nearly double over the next decade to hit US$108 billion by 2031, according to a new report.
The study from market research firm Fact MR said the global whisky market will increase at a compounded annual growth rate (CAGR) of 6% between 2021 and 2031. Growing at this pace, whisky revenues, which reached US$60bn this year, will hit US$108bn in 10 years’ time. The prediction represents an acceleration from previous growth rates. From 2016 to 2020, the category expanded at a CAGR of 4%. Fact MR said it expects the US to account for 30% of whisky revenues over the next decade, and that American drinkers have taken a particular interest in the super-premium segment.”