Is rare whisky crashing amid COVID-19? World’s biggest retailer speaks

“There are many whisky connoisseurs and experts these days. Many collect and drink, study and educate themselves, expanding their knowledge. But few reach the level of knowledge Sukhinder Singh has. Founder of The Whisky Exchange, the world’s largest online retailer of spirits, online auctioneer, Whisky.Auction, Elixir Distillers bottler, and part owner of one of Islay’s newest distilleries, Singh has watched whisky go from an old man’s drink to one of the world’s most collected luxury products. In fact, he has been a vital part of changing the liquid’s image across the globe. As the COVID-19 pandemic continues to hit the global population and economy, we spoke to Singh on the currect state of the rare whisky market.”

Read the full article on Forbes here.